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Irina West, permanent makeup artist, holding her permanent makeup machine
Irina West Irina West Irina West Irina West

Permanent Makeup in Denver, Colorado

Lips, brows and eyeliner — with custom-blended pigments made specifically for your skin tone. And removal — when someone else didn’t get it right.

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Pricing and times live in Square.

5.0 on Google · 48 reviews Licensed body artist, Colorado 8719 E Dry Creek Rd · Centennial, CO 80111

Services

What happens in my chair

Every one of them starts the same way: with your color, mixed against your skin.

Hand-drawn pigment swatch sheets used to match a client's shade
The method

Your color is mixed,
not picked

Most studios pick a pigment from a fixed set. I blend yours against your skin, your undertone and your hair, then test it on paper before anything touches your face.

It is why a healed result looks like it belongs to you.

Undertone first

Warm, cool or neutral decides the base. The same rose reads differently on two people.

Tested, not remembered

I draw and compare shades against your skin, then adjust.

Corrected, not covered

Grey, blue or orange from old work gets neutralized first. Color goes on after.

Recent work

Straight from my Instagram

My own clients, no retouching.

@ibeauty_denver Permanent makeup · Denver, CO Follow

Offers and new work go to Instagram first Open @ibeauty_denver

Irina West in her studio
Irina West · owner and sole artist
About me

From dental assistant to permanent makeup

I spent seven years as a dental assistant before I changed profession. That is where the habits came from: sterile technique, steady hands, millimetre by millimetre on someone's face while they trust you completely.

I earned my first permanent makeup certification about four years ago and have been licensed and training since. I work alone. The person you book is the person who does the work.

  • Licensed body artist, ColoradoSingle-use needles, sealed pigments, full disinfection between clients.
  • Certified in each discipline separatelyLips, brows, eyeliner and removal — not one weekend course.
  • One client at a timeI never double-book and no assistant finishes my work.

Licence and training

Reviews

What clients say

iBeautyGoogle Reviews
5.0 Based on 48 reviews
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Cara RammGoogle review

“I can’t recommend Irina enough! I’ve had lip blushing, eyebrow tattooing, tattooed eyeliner, and a lash lift done, and every service has exceeded my expectations. I just keep going back to her for more and more services!”

Posted on Google
Мария ЛарионоваGoogle review

“I would like to express my heartfelt gratitude for the wonderful work! The permanent eyeliner was done very carefully, professionally, and with great…”

Posted on Google
Nailya KhametvalievaGoogle review

“I’ve been going to Irina for about a year now, and I couldn’t be happier! She is a true professional who clearly knows her craft. My lashes always look incredible and, more importantly, they easily last for over a month.”

Posted on Google

Read all 48 on Google

FAQ

Before you book

Does it hurt?

Uncomfortable rather than painful. I apply a topical numbing agent before and during. Lips are the most sensitive area, eyeliner the least. Tell me when you arrive and I will adjust how I work.

How does it heal?

Colour changes three times before it settles. Day one is darker and sharper than your result. It dries and flakes over the first week, then looks pale for a few days while fresh skin covers it. The true shade appears at four to six weeks, and that is when we judge it and book a touch-up if you need one. I go through your aftercare with you in person.

How long does an appointment take?

Two to three hours for a first session, covering shaping, color matching and the work. Touch-ups are shorter. Exact durations show against each service in Square.

How long does it last?

One to three years, depending on your skin, sun exposure and technique. It fades gradually. Most of my clients come back for a refresh rather than a full re-do.

I already have old permanent makeup. Can it be fixed?

Often yes, but it depends what pigment is there and how deep. Sometimes I can correct and cover it; sometimes it needs lightening first. Email me a clear photo taken in daylight and I will tell you honestly which, before you book.

Is there anything that would stop me?

Pregnancy and breastfeeding, some skin conditions in the area, recent injectables, certain medications and active infections all mean waiting or checking with your doctor. Email me before booking rather than after.

How much does it cost?

I keep pricing in Square, which is also where you book, so the price you see is today's price. I announce promotions on Instagram.

What if I need to cancel?

I take one client at a time, so a late cancellation costs the whole slot. My policy shows in Square when you book. Please reschedule as early as you can.

Visit

Find my studio

Address
8719 E Dry Creek Rd
Centennial, CO 80111
Open in Google Maps
Getting in
My own room inside a shared studio. Free parking — come in and ask for Irina.
Questions first
ibeautydenver@gmail.com
Best way to reach me, or to send a photo.
Phone
303-842-4645

Ready when you are

Availability, durations and pricing are live in Square. Pick a time and you get a confirmation straight away.

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Inside the studio